Last month, our spotlight speaker was Anna Steinfest. She’s a successful entrepreneur based out of Green Bay, WI whom is very involved in mentorship programs. In fact, her company, AFF Research is the facilitator of the official Mentor-Protégé program of the Green Bay Packers. “You can’t just be better than your competitors, you have to… Read the Full Article →
Posts Categorized: Event Recap
Event Recap: Trust Triggers with Mark Imperial
Last week at The Green Room Lounge we listened in on Mark Imperial discuss why customers buy, and why they don’t. There are specific trust triggers that they look for and show bias towards those companies that have them. So….what are they? Trust Triggers: Advocacy over Advertising What other people say about you Are you… Read the Full Article →
Event Recap: A Tale of Two Valleys
Another great Digital Fertilizer event is in the books. Thanks so much to Mike Diamond and Matt Vanderlinden for sharing with us. It’s so fun hearing from such talented, successful local people. If you weren’t able to join us, make sure to download Mike’s slides and go through his presentation. Unfortunately, you had to be… Read the Full Article →
Startup Weekend Green Bay 2014 Summary
Thanks to all the participants, coaches, judges, speakers, and organizers who made this event a huge success! Approximately 45 participants formed into 9 teams on Friday night, and the Sunday Demo Day results were pretty amazing. Here is a list of the winning teams and their prizes as determined by the judges: 1st Prize: LingoLit Pitch to Gener8tor Netsonic hosting… Read the Full Article →
Meetup Recap: Practicing the Lean Startup
If you missed last Monday night’s meet up with Ryan Hatch of Dynamis talking about lean startup principles and how you apply them to your business you definitely missed out. Ryan talked about his 4 to 5 years of failure and how it taught him to develop customers first rather than a product. This flips… Read the Full Article →
Meetup Recap: Connecting With Customers
Last week, James Oliver of WeMontage presented and shared the story of how WeMontage was founded as well as how their brand messaging has changed over the last couple years. The biggest change in their messaging was the changing focal point and how their approach evoked emotions with their target customers. The new slogan, Live… Read the Full Article →
Meetup Recap: Gener8tor Returns!
First and foremost, I’d like to thank both Joel Abraham and Brian Curliss for joining us and talking about the lean startup, event/behavioral marketing and their experiences. Secondly, I’d like to thank everyone for attending and participating. With all of the questions, it really solidifies the fact that Northeast Wisconsin is full of passionate people… Read the Full Article →